Campaign Optimization

Campaign optimization gives you tools to control how and when your LinkedIn Ads run. Instead of manually managing campaigns, you can set rules that automatically pause, resume, or restrict your ads based on schedules and company-level targeting.

All optimization settings are managed from the Optimization page in your Kyroo dashboard.

Scheduling

Automatically pause and resume campaign groups or individual campaigns based on a weekly schedule. Useful for dayparting, pausing over weekends, or limiting spend to business hours in your target timezone.

• Set active days and time blocks for each schedule
• Timezone-aware: schedules run in the timezone you choose
• Apply to entire campaign groups or specific campaigns
• Kyroo checks every 30 minutes and pauses or resumes via the LinkedIn API

See Campaign Scheduling for full details.

Exclusions

Prevent specific companies from being served your LinkedIn Ads by adding their domain to an exclusion list. This keeps your budget focused on the accounts that matter.

• Add one or multiple domains per exclusion rule
• Apply exclusions to specific campaigns
• Managed via the LinkedIn Marketing API targeting criteria
• Remove exclusions at any time from the Optimization page

See Campaign Exclusions for full details.

Impression caps

Limit how many times a company sees your ads in a rolling 30-day period. This prevents ad fatigue and spreads your budget more evenly across target accounts.

• Set a maximum impression count per company per month
• Apply to campaign groups or individual campaigns
• Limits reset monthly

Getting started

1. Go to Optimization in the left sidebar
2. Click Add on the feature you want to set up
3. Select the campaign groups or campaigns to target
4. Configure the schedule, domain, or cap limit and save

Questions? Email us at support@getkyroo.com.