Deals
The Deals page shows HubSpot deals that have been influenced by your LinkedIn Ads campaigns. Each deal includes an influence score and the campaign touches that contributed to it.
Table columns
| Column | Description |
|---|---|
| Deal | Deal name and associated company |
| Value | Deal amount from HubSpot |
| Stage | Current deal stage |
| Influence Score | 0-100 score reflecting strength of ad influence |
| Impressions | Total impressions the associated company received before deal creation |
| Created | Date the deal was created in HubSpot |
How influence is calculated
A deal is marked as influenced when the associated company received at least the threshold number of impressions within the lookback window before the deal was created. See Attribution Model for full details.
Influence score tiers
| Tier | Score range |
|---|---|
| Elite | 95-100 |
| Very High | 85-94 |
| High | 70-84 |
| Medium | 50-69 |
Note: The influence score is frozen when a deal closes. This preserves the attribution state at the time of the outcome, so your historical reports remain consistent.
Deal detail
Click any deal to open the detail view:
- Campaign touches: Every campaign that reached the associated company, with impression counts and dates
- Deal timeline: Stage progression history from HubSpot
- Company information: Details about the associated company and their engagement score
Filtering
- Date range: Filter by deal creation date
- Deal stage: Show only deals in specific stages (e.g., Closed Won, Qualification)
- Deal type: Filter by deal type if configured in HubSpot
Deal stages
Kyroo syncs your HubSpot pipeline configuration and uses deal stages to classify deals as open pipeline or closed revenue. Deals in stages marked as "won" in HubSpot count toward influenced revenue. All other deals count toward influenced pipeline.
Deal journeys
The deal detail view shows the full journey: which campaigns reached the company, when impressions were delivered, and how the deal progressed through stages. This gives you a clear picture of the relationship between ad exposure and deal progression.