Your First Report
Once LinkedIn Ads and your CRM (HubSpot or Salesforce) are connected, your dashboard populates automatically. Here is what you are looking at and what to focus on first.
Key metrics
| Metric | What it means |
|---|---|
| Influenced Pipeline | Total value of open deals at companies that received enough ad impressions within the lookback window |
| Influenced Revenue | Total value of closed-won deals at companies that were influenced by your ads |
| Total Spend | Combined LinkedIn Ads spend for the selected period |
| Pipeline Efficiency | Influenced pipeline divided by total spend |
| ROAS | Influenced revenue divided by total spend |
| Influenced Deals | Count of deals where the associated company met the impression threshold |
What "influenced" means
A deal is marked as influenced when the associated company received enough impressions (default: 8 for LinkedIn) within the configured lookback window before the deal was created.
Note: "Influenced" does not mean "caused." It means the company had meaningful exposure to your ads before the deal entered your pipeline. This is a correlation signal, not a causation claim.
Charts
- Pipeline and revenue over time: Shows how influenced pipeline and revenue trend over your selected date range
- Spend over time: Daily or weekly ad spend across all campaigns
What to look for on day one
- Check your influenced pipeline number. If it is zero, see Troubleshooting.
- Look at the deals list. Go to Deals to see which specific deals were influenced and their influence scores.
- Review the Companies page. The Companies page shows engagement scores for every company that has seen your ads.
- Check the Campaigns page. See which campaigns are driving the most pipeline on the Campaigns page.