Your First Report
Once LinkedIn Ads and HubSpot are connected, your dashboard populates automatically. Here is what you are looking at and what to focus on first.
Key metrics
| Metric | What it means |
|---|---|
| Influenced Pipeline | Total value of open deals at companies that received enough ad impressions within the lookback window |
| Influenced Revenue | Total value of closed-won deals at companies that were influenced by your ads |
| Total Spend | Combined LinkedIn Ads spend for the selected period |
| Pipeline Efficiency | Influenced pipeline divided by total spend |
| ROAS | Influenced revenue divided by total spend |
| Influenced Deals | Count of deals where the associated company met the impression threshold |
What "influenced" means
A deal is marked as influenced when the associated company received enough impressions (default: 8 for LinkedIn) within the configured lookback window before the deal was created.
Note: "Influenced" does not mean "caused." It means the company had meaningful exposure to your ads before the deal entered your pipeline. This is a correlation signal, not a causation claim.
Charts
- Pipeline and revenue over time: Shows how influenced pipeline and revenue trend over your selected date range
- Spend over time: Daily or weekly ad spend across all campaigns
What to look for on day one
- Check your influenced pipeline number. If it is zero, see Troubleshooting.
- Look at the deals list. Go to Deals to see which specific deals were influenced and their influence scores.
- Review the Companies page. The Companies page shows engagement scores for every company that has seen your ads.
- Check the Campaigns page. See which campaigns are driving the most pipeline on the Campaigns page.