Campaigns
The Campaigns page shows every LinkedIn Ads campaign synced to Kyroo, along with spend, performance metrics, and pipeline attribution data.
Table columns
| Column | Description |
|---|---|
| Campaign | Campaign name from LinkedIn |
| Status | Active, Paused, or Completed |
| Spend | Total spend for the selected date range |
| Impressions | Total company-level impressions |
| Engagements | Total engagement events |
| Pipeline | Total value of influenced open deals |
| Revenue | Total value of influenced closed-won deals |
| Impact Score | 0-100 score based on deal count, pipeline ROI, and revenue contribution |
Impact score
The impact score measures how effectively a campaign influences pipeline and revenue. See Attribution Model for full scoring methodology.
| Factor | Weight |
|---|---|
| Deal count | 40% |
| Pipeline ROI | 40% |
| Revenue contribution | 20% |
| Tier | Score range |
|---|---|
| High | 50+ |
| Medium | 25-49 |
| Low | 0-24 |
Campaign detail view
Click any campaign to see detailed information:
- Spend over time: Daily spend chart for the campaign
- Top companies: Companies that received the most impressions from this campaign
- Influenced deals: Deals where this campaign contributed to the impression threshold
- Sparklines: Mini charts showing impression and engagement trends
Usage tips
- Find your highest-impact campaigns: Sort by Impact Score to see which campaigns drive the most pipeline per dollar spent
- Identify campaigns to optimise: Campaigns with high spend but low impact scores may need audience or creative changes
- Check which companies each campaign reaches: Use the campaign detail view to see if your campaigns are reaching the right accounts
Metrics glossary
| Metric | Definition |
|---|---|
| CPL | Cost per lead (spend / influenced deals) |
| CPC | Cost per click (spend / engagements) |
| CTR | Click-through rate (engagements / impressions) |
| Pipeline Efficiency | Influenced pipeline / spend |