Companies
The Companies page shows every company that has received impressions from your LinkedIn Ads campaigns. Each company has an engagement score, impression and engagement counts, and associated pipeline and revenue data.
Table columns
| Column | Description |
|---|---|
| Company | Company name and domain |
| Impressions | Total ad impressions across all campaigns |
| Engagements | Total clicks, video views, and other engagement events |
| Pipeline | Total value of open deals associated with this company |
| Revenue | Total value of closed-won deals |
| Engagement Score | 0-100 score based on impression volume, engagement rate, engagement volume, and campaign diversity |
| Last Touch | Date of the most recent ad impression or engagement |
Engagement score
The engagement score is a 0-100 score calculated from four factors. See Attribution Model for full scoring details.
| Tier | Score range | Meaning |
|---|---|---|
| Hot | 35+ | High ad engagement, strong signal for outreach |
| Warm | 15-34 | Moderate engagement, worth monitoring |
| Cold | 0-14 | Minimal engagement so far |
Company drawer
Click any company row to open the detail drawer. The drawer shows:
- Company details: Name, domain, industry, employee count
- Engagement score: Current score with breakdown by factor
- Journey: Timeline of ad impressions and engagements
- Campaigns: Which campaigns have reached this company
- Deals: Associated deals with stage and value
- Notes: Add internal notes about the company
Filtering and search
Use the search bar to find companies by name or domain. Filter by engagement tier (Hot, Warm, Cold) to focus on the companies that matter most.
Trend indicators
Engagement scores include trend indicators showing whether a company's score is increasing, stable, or decreasing compared to the previous period. Use these to spot companies that are becoming more engaged with your ads.